There was a time when searching for homes meant picking up the local newspaper and searching the classified ads (think Craigslist on paper) to check out the homes that were listed.  You then had to search through a map book to see if the home you wanted was in the area you were wanted because, maybe, you needed a certain school district or work area.  Then you had to call the school you were looking at and hopefully that home you were interested in was on that street. That was just for one house!  Imagine the time it took to view multiple houses!!

Since then not only has fire been invented but technology has come a long way and in a short period of time.  The early 2000s upgraded our home searches to online portals.

The Average Search Today

Today’s playing field is pretty level when it comes to home searches.  Magazines ads and newspapers have been replaced by websites such as Zillow and Realtor.com. Clients can create searches, save favorite homes, modify searches, share homes on social media and request showings on sites such as these making it easier to find homes and remember the homes that really fit the client’s wants and needs. Realtors® and Agent Associates also set clients up with daily email updates highlighting homes of their choice through the local MLS as they tend to get the information faster than the syndicated websites.

Nearly every home search website has an app that goes with it.  This allows clients to bring their accounts with them on-the-go and keep some, most or all of the information the same whether they’re searching on their desktop or from their smartphone.

Basic apps will give clients at least the price and address of a home while other apps will mirror the website features.  The great apps will allow clients to see Open House dates, contact the Realtor® to schedule a showing or get more info on the home.

The KW App is a powerhouse app.  It allows clients to do all the searching to save favorites, modify/edit searches, share homes on social media, request showings, get school info, get the WalkScore®, see Open Houses, Virtual Tours all while being private, ad-free and pop-up free.

Now that AI has come into the picture the app that was once great is now going into a league of its own.

Tech Cost Analysis

What’s the true price of doing business?  Where should your money be spent and where should you look to save a dime?  Anywhere you can actually.  Your goals won’t meet themselves!  Your expenses won’t pay themselves.  Where can you feasibly cut costs to help your bottom line?

Well, how about your broker?  A broker who has a vested interest in helping you build your business and your brand will bear some of the expenses.  That’s exactly what KW is doing.  After investing over $1 billion into research and development, Artifical Intelligence has elevated the KW App to a new stratosphere with capabilities that have never been seen before.

The cost increase to the average Realtor® Associate – $0

Here’s a breakdown of the cost of technology paid by Realtors® at KW with a comparison to other brokerages:

Want to learn more about the many ways KW is investing in their agents and how this will benefit you and your business? 

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